The Jolly Hog is a full service artisan butcher shop that utilizes the whole animal to help minimize food waste. Jolly Hog fills the need for healthy alternatives to the meats that are being offered at large chain grocery stores. The Jolly Hog is a sustainable and humane business for all meat lovers and aficionados, but primarily targets men aged 32–47.
I wanted The Jolly Hog to be both fun and welcoming to the customer. This butcher shop is unique, so I avoided the use of colors typically associated with butcher shops (the most common of which is red—often associated with the gruesome nature of meat production). The brand is high end while being cheeky and witty with a brand voice that includes the use of meat related puns in a sophisticated serif. The bright yellow palette helps reinforce a positive look and feel. The pattern is made up of dancing pigs amongst carving knives—inspired by the 1919 chromo promoting Good sausages from the PRODIGAL PIG—which features a very alive pig slashing himself into thick sausage rounds.
Bogus Brews is a fun and quirky beer brand that embraces the ridiculousness of what and who San Diego is known for by accentuating the bogus nature of stereotypes. Bogus Brews caters to a younger crowd of drinkers, ages 21-35, who enjoy a good joke.
To bring Bogus Brews to life, I illustrated a unique character that best represented each beer and placed each of them in an environment that is well-known in San Diego. The goal of this craft microbrewery is to entertain beer lovers with humorous illustrations based on classic San Diegans. The brand is lighthearted and outlandish. The color palette heavily consists of teals and tans, and was inspired by SoCal’s infamous clear skies and sun-soaked beaches.
Each illustration has a unique, hand-drawn name and is complemented by H.H. Samuel, a bold, broad stroked sans serif that allows the hand-drawn names to take center stage.
Glacé is a French inspired baking supplies and utensils company; a combination of sophisticated and modern, luxurious and playful. Their primary goal is to inspire and empower people of all ages and backgrounds to find joy in baking. Glacé offers products across a wide range of materials—including marble and stainless steel—that guarantee the right tool for the job at hand.
When designing for Glacé, I created a decorative quatrefoil (resembling a flower or four-leaf clover) as the base shape of the logo and gave it a delicate in-lining. To go with the logo, I created a custom typeface, Allumete Display, with similar features. Glacé also uses Elsie, a delicate script, mixed with Champignon, a semi-condensed transitional serif, giving the brand a premium feel. A lively palette of turquoise and peach helps differentiate Glacé from other brands.
Black Bear is a co-ed summer camp that offers a wide range of outdoor activities for kids ages 5–17. They offer varying lengths of camp experiences, ranging from day long activities to six week adventures.
I wanted the design of Black Bear to be simple and bold. In order to illustrate a bear that is both prominent and strong without appearing scary for the youngest campers (and simultaneously not too childish for the older campers), I used a simplified illustration. Minimal features and rounded edges give the bear a friendlier appearance without being overly cute. The ‘Gothic’ typeface of ‘Black Bear’ features a similar thickness to the logo’s rustic, natural feel and is paired with a thinner, custom-made slab serif to offer a striking contrast.
Eden is an affordable, natural skincare line, free from toxins and synthetic compounds. Eden uses only the finest ingredients, creating quality products for the consumer that are environmentally sound. Every Eden product is about relaxation and renewal. These products nourish the skin with vital nutrients while serenading the senses with essential oils. Eden’s goal is to promote wellness from the inside out, allowing your natural beauty to shine.
The illustrated pattern of Eden’s unique style is what sets the brand apart from other comparable lines. While the pattern is sleek and clean with plenty of breathing room between objects, I wanted it to evoke the feeling of being hand-crafted and organic. Each product line features a unique pattern and color palette that matches the two main ingredients. The prominent slab serif font, Arvo, gives it a trendy tone and is complemented with the soft, rounded sans serif ASAP.
Nifty is an independent stationery company that creates illustration-driven greeting cards and various stationery paraphernalia. Each product pairs a seemingly sweet and innocent monochromatic illustration with a splash of sassy (and sometimes inappropriate) humor.
Nifty’s aesthetic is inspired by the illustrations of Cynthia Amrine, a popular American illustrator of children’s educational posters during the 1950’s and 60’s. I loved the simplified shapes and bold line work used to create characters and their environment. I created a custom halftone pattern to match the appropriate look and feel of printing process used to give depth and interest to each piece.
JinLong is a modern, luxury loose-leaf tea company with a traditional Chinese influences. The concept of tea culture is referred to as chayi, “the art of drinking tea.” JinLong targets wealthy tea aficionados, ages 35–50, who are interested in learning about global tea cultures.
The name JinLong is inspired by deep-rooted Chinese beliefs. ‘Jin’ means gold or golden and is considered the most beautiful color, while ‘Lóng’, meaning dragon is the symbol of power, strength, and good fortune. These beliefs and traditions inspired the elegance and richness of the packaging. I created the brand to have a contemporary look and feel while keeping cultural customs in mind. I incorporated this idea by using a mix of bright and traditional colors as a backdrop for the fluid pattern of intricate gold foiling. I chose to mix a traditional serif and modern sans serif to further illustrate the mixing of old world and new.
Live The Magic
Live The Magic is an event associated with Universal Studios’ Celebration of Harry Potter. The unforgettable event allows fans to immerse themselves into the magical world of Harry Potter. The celebration features panel discussions along with question & answer sessions where guests can see some of the series’ stars in person. Fans can learn wand combat skills and test their Harry Potter knowledge with a trivia challenge.
Live The Magic was designed to embrace the ordinary and celebrate the extraordinary that lies within each of us. When considering the design of the mailer, I wanted to include elements that appeared in both the book series and the movies. The exterior features the ‘Howler’ Ron Weasley receives from his mother after stealing his father’s Ford Anglia. Once unfolded, the interior of the mailer includes all of the event information along with fun facts from the books and movies. The interior was styled after the newspaper The Daily Prophet, with many of the facts sized so small they’re entirely illegible. I chose a wide variety of typefaces to give it the authentic, off-kilter look of the paper known so well by beloved Harry Potter fans.